I feel like I’ve been writing this post for months (because I have) and finally it’s here. This summer celebrates 30 years of Guess. It’s a funny old (not that 30 is old!!!) brand. Not somewhere I would race to for a pair of jeans or a gaudy handbag and yet Guess and Barbie of the Day have certain things in common. Obviously we don’t hit the Big 3-0 until next summer but in terms of image, the Guess aesthetic is actually pretty similar to BOTD. You could easily be forgiven for confusing a Guess ad campaign for a BOTD editorial spread in a magazine. The look is quite simple, Bigger is Better. It’s all about big hair, too much make up and pneumatic breasts.
Sound familiar?
Following in the footsteps of the ultimate doll Anna Nicole Smith, Claudia Schiffer has joined the likes of Naomi, Klara Wester, Eva Herzigova and erm, Paris Hilton as the face of Guess Jeans and has quite possibly never looked better.

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