I used to be a fragrance whore.
A new ad campaign=a new fragrance.
I’m easily swayed by an image of David Gandy in a pair of micro speedos.

…If I smell like him it is pretty much the same as going to the gym, right?
I’m the advertiser’s dream client.
Once upon a time, way back in 1993, Jean Paul Gaultier released that fragrance for women, in that iconic bottle.
The men’s fragrance, Le Male, arrived two years in its own super sexy bottle in the shape of a sailor’s torseau.
I was 12.
I was not allowed to wear perfume. And certainly not something so overtly sexual in its packaging and indeed it’s accompanying advertising campaigns.

And….

And…..

I wanted it.
I wanted it bad.
Time passed.
I grew up.
A bit.
I would occasionally catch a whiff of that sexy smell.
Walking down the street.
At a restaurant.
In a nightclub.
I never bought it.
I don’t think I felt sexy enough. In my mind it should only be worn by men (ideally sailors) who have a body the shape of the bottle.
Then last year I smelt something so sexy.
Familiar but new.
It was the summer edition of Le Male.

Fresher.
Cleaner.
Even sexier than the original.
In an amazing tropical print bottle. A longer, leaner body.
I had to have it.
And so I bought it.
And in typical Limited Edition style I should have bought more than one bottle because sure enough, as summer faded, so too did that amazing smell.
Without a million push ups/pec implants I could never wear the original fragrance in its original bottle.
I had to wait…
And wait….
And now it’s back. New again. But the nice lean body bottle. The same but different.
The lavender and mint are still there. A bit of cardamom. But now with a touch of vanilla which shouldn’t work but is somehow diffused by the addition of something green and grassy (green grass it says on the website).
Throw in another sexy redesign of the bottle, a kinda koi carp tattoo and I’m sold.
Or it’s sold. Two bottles! Sold!
Shhhhh. Don’t tell.